Categorization and Stereotyping Toward Obese Women`s AppearanceSeung Hee Lee 9(6) 1-11, 2005
TitleCategorization and Stereotyping Toward Obese Women`s Appearance
Seung Hee Lee DOI: AbstractThe purpose of this study were to examine how people categorize obese individuals and if they have stereotyping about obese individuals. Twenty-five female volunteer subjects participated in this study. Subjects were undergraduate students in Textiles and Clothing courses at a midwestern university, US. Subjects were asked to give their one-word responses to four statements or questions regarding their impressions of six stimuli. The six stimuli consisted of magazine photographs of women; the magazines were general interest and fashion publications. Subjects then recorded their answers in the boxes for each of the six pictures. As the results, the relevant question as to whether or not more negative attributes would be assigned to the obese model`s photographs was confirmed for the Description of Model variable, but not for the Personality of Model or for the Liking the Model variables. There was significant difference in means between the positive and negative descriptions of the Description of Model variable in the direction of negativity toward the obese group seems to confirm that, not only do people categorize others based on appearance, but there was a tendency to favor the average-size group and to view as negative the obese group. Key WordsCategorization, Stereotyping, Obese women, impressions, sppearance |
A Study on the Actual Conditions of Brassiere Wearing for Girl StudentsHee Soon Sohn , Su Joung Cha 9(6) 12-28, 2005
TitleA Study on the Actual Conditions of Brassiere Wearing for Girl Students
Hee Soon Sohn , Su Joung Cha DOI: AbstractThe purpose of this study is to help develop high quality brassieres with functionality and comfort, fitting adolescents` physical features during their growth period. This study conducts a comparative analysis of juvenile brassiere and adult brassiere to identify the problems of brassieres in the market. The raw data for this study was processed by SPSS 10.1. The results of this study are summarized as follows: 1. The results of this survey show that the girls` satisfaction of their breasts has correlations between breast protrusion degree and volume. The girls think that if they have protrusive breasts their breast volume is big, and their breast satisfaction level shows high. 2. The results show that the objective of brassiere wearing is to prevent breasts sag and rupture, make good breast shape, balance their entire body shape, and make beautiful outer garment line. Brassiere functions are to prevent jiggle of breasts, make a good body line, and cover the nipples. For the grader school students, they are wearing brassiere to make a good balanced body and as their breasts developed, they are wearing brassiere for beautiful body shape not just to cover up their breasts. 3. In regard to brassiere cup size recognition, as students have higher grade at school, they have better recognition abouxt their cup size. As they are better aware of their cup size, they have better satisfaction with their cup size. Therefore, choosing the right size of brassiere for their bust is very important. 4. Girl students` brassiere preference shows that 317 students (56.9%) prefer white for brassiere colors, following pink and flesh color. Their most preferred brassiere material is cotton (354 people, 63.6%) because cotton is not sensitive even for weak skin. For brassiere style, 273 students (49%) prefer round style, following spots and mold. Their most preferred brassiere style is stake. In addition, brassiere should not press their breasts because their breasts are developing during puberty period. Key WordsSatisfaction of breast and brassiere, preference of brassiere, actual conditions of brassiere wearing |
Natural Dyeing Using Tea Extract I -The Effect Of Mordants On Dyeing Characteristics Of Coffee Extract Dyed Silk Fabric-Hyun Geun Yoo , Sin Hee Kim 9(6) 29-38, 2005
TitleNatural Dyeing Using Tea Extract I -The Effect Of Mordants On Dyeing Characteristics Of Coffee Extract Dyed Silk Fabric-
Hyun Geun Yoo , Sin Hee Kim DOI: AbstractNatural dyes have attracted the worldwide attention because of its environmental advantage over synthetic dyes. However, most of natural dyes are expensive for mass production, strongly season and source dependent, and hard to store. In this study, coffee waste were used as natural dye to create beautiful colors. Coffee waste is inexpensive and easy to store, and provides a comparatively regular quality regardless of seasonand source. The effects of mordant agent concentration and mordanting temperature on dyeing efficiency of silk fabrics were investigated. Coffee extract dyed silk showed brilliant colors, and the colors were different with the kind of mordants. Cu, Sn, and Al mordanted silks showed golden yellow with subtle change of hue and value, while Fe mordanted silk showed a brownish green color. The increase in mordant concentration did not always increase the dyeability, and 0.5% o.w.f. mordant concentration was enough to get a satifactory result. Mordanting temperature also had little effect on the dyeability in case of Al, Cu, and Sn mordanted fabrics. Only Fe mordanted fabrics showed a better dyeability in the increase in mordating temperature. Coffee extract dyeing is an effective way using waste as resource and can create brilliant colors with minimal amount of mordant and under mild mordanting condition. Key WordsNatural dyes, Coffee waste, Mordant concentration, Mordant temperature, Brilliant colors |
The effect analysis where beauty care service`s quality of perception influences to a value of perceptionSung Nam Kim , Hyun Jin Jung 9(6) 39-55, 2005
TitleThe effect analysis where beauty care service`s quality of perception influences to a value of perception
Sung Nam Kim , Hyun Jin Jung DOI: AbstractThis study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company`s service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB`s theory, and this study corrects measurement, the linear measure that is applied in Morritt`s study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value. Key WordsBeauty care service quality perception, value perception, functional quality, technical quality |
Wig usage investigation which symbolizes the socio-economic status (Egypt~17C)Hyun Jin Jung , Sung Nam Kim 9(6) 56-70, 2005
TitleWig usage investigation which symbolizes the socio-economic status (Egypt~17C)
Hyun Jin Jung , Sung Nam Kim DOI: AbstractThis study investigates historically difference by age of wig banishments that symbolize social-economic status from West Egypt era baroque age as qualitative study that use secondary bibliographic data, there is purpose. Conclusion of this study is as following. Because wig putting on that symbolize among several usages of wig putting on, socio-economic status until 17th century baroque age from ancient Egypt is been in fashion through privilege class lower classes as well as upper class wig putting on attain. Ancient wig putting on became measure that divide class because differ material of wig or one dimension, shape (style) and length became linear measure that it can aim wealth`s emblem that putting on of long wave wig and whole wig that differ lust has many wig though was in fashion though whole wig and were in fashion arriving to Renaissance. That it becomes France clean fingernails` necessaries as Louis the 14th that ready crux of absolute authority establishment of France Court put wig from depilation to count 17 was clear socio-economic status etc. symbol measure inclination. Go without question status or position, wealth and churchman puts wig so that can know special sex of weapon of where the soldiers are belonged as well as put wig and wig putting on was parted according to job and lower classes participated in fashion of wig putting on. Wig putting on that become measure that symbolize job or status in this baroque age, position, wealth etc. gave absolute influence in wig fashion in 18th century. Key WordsWig wearing, symbol of socio-economic status, wig, hair piece |
A Study on Costume Culture Interchange Resulting from Economic FactorsJu Ri Yu 9(6) 71-85, 2005
TitleA Study on Costume Culture Interchange Resulting from Economic Factors
Ju Ri Yu DOI: AbstractThe purpose of this study is to prove that interchange is the a key factor in costume style changes through case analysis in costume culture interchange, and further, to assist in gaining understanding of costume style changes of the present and the future. Study findings show that the pattern of acceptance of costume interchange was mostly integration, though it was influenced by the method of transmission. The integration is a process in which a foreign costume culture is constructively mixed into the existing one, and a factor that changes the existing costume culture. Key WordsCostume, interchange, economic factors, propagation |
Ugliness Portrayed in Modern MakeupKu Jung Kwon 9(6) 86-100, 2005
TitleUgliness Portrayed in Modern Makeup
Ku Jung Kwon DOI: AbstractThis paper has examined how ugliness has aesthetically been portrayed in modern make-up. In the past, ugliness was regarded as an antonym of beauty, but it recently plays a role on part of beauty, as independent portion of art. It was Schegel who initially maintained the view. According to his theory, ugliness represents interesting things including suffering reality, shock, attention, humor, surprises brought by distort and deformation. Hegel had a different view on it. As for him, he had the notion that ugliness was the opposite to beauty and that it had to be dependent in art, he argued that art was subordinate to philosophy, and that it was just nostalgia for the past, not representing reality, therefore, it could not be a foothold in contemporary art. In this context, some images of ugliness can be classified accordingly to Schegel`s view deteste, decadence and androgynous can be fallen into a category describing reality; fetish, kitsch and grotesque can be included in interesting things. There is no fine line between the two. There are sometimes things they have in common. They mutually draw attentions by distancing themselves from general images of beauty, or making many changes and distorts in its part, using unique materials, unprecedented attempts of colors which result in creative and shocking images. Attempts made in ugly images in modern art are widening its concept to depicting reality on the body of human beings, also creating its new definition, playing a major role in independent part of modern art, not in the past way like wearing make-up on the face to make it look better. Key WordsUgliness, ugliness image, modern makeup, Schegel, Hegel, Aesthetic |
An hygienical study on fomentation wear textile and designBoo Ja Shim 9(6) 101-116, 2005
TitleAn hygienical study on fomentation wear textile and design
Boo Ja Shim DOI: AbstractThe study with the subjects of the female consumers of the fomentation rooms in their 20s, this research made an investigation of the fomentation wear. Also, dye-fastness experiments of the wear`s colors against washing and sweating were held. The following are the conclusions; 1. Survey Results of the Present Situations of Fomentation Wear Designs of the fomentation wear, 88% belonged to a T-shirt (upper clothes) and knee pants. The primary colors of the wear were in the order of gray (37.5%), white (31.3%), orange (25%), indigo (18.8%), and yellowish (18.8%). 43% of the wear companies used the same color for two-piece clothes, and 57% employed different colors for upper and lower clothes. 2. Consumers` Attitude about Fomentation Wear The key problem in the attitude to the wear, 25.9% pointed out the worries about physical exposure (like breasts and legs) owing to the improperness in designs and sizes. 32.8% of the subjects were also worried about physical silhouette exposure following sweating. The need for design improvement was felt as the subjects expressed their intention to use better fomentation wear in design and materials if the fare is higher. 3. Experimental Results of the Dye fastness of the Fomentation Wear Dye-fastness experiments by sweating appeared in the order of gray > white > pink. The results by washing were gray & white > pink. As laundry grew in number, the grade of dye fastness fell a little bit. In the fomentation environment with more laundry and more perspiration, dye fastness of the wear`s colors against washing and sweating should be fully considered. Key WordsFomentation wear, fomentation room, dye fastness by washing, dye fastness by sweating |
A Study on the dyeing of wool felt using cochineal and mordants -change of color and image analysis of dyed felt-Jung Min Lee , Jong Jun Kim 9(6) 117-125, 2005
TitleA Study on the dyeing of wool felt using cochineal and mordants -change of color and image analysis of dyed felt-
Jung Min Lee , Jong Jun Kim DOI: AbstractFelt fabric is one of the nonwovens characterized by the entanglement of the constituent fibers, resulting from the application of heat, moisture, and mechanical action to a fibrous web. This method has been applied to the wool fibers for long. As a natural dyestuff, cochineal dyestuff was employed for dyeing felt specimens. The color of the dyed felt was measured using a colorimeter. Along with this, an attempt was made in order to evaluate the variance of the color of the felted specimens having irregular orientation of wool fibers. Key WordsFelt, mordant, cochineal, color measurement, image analysis |
The Types of Clothing Shopping Value and the Classification of Consumer group by Shopping ValuesHae Sook Kwon 9(6) 126-140, 2005
TitleThe Types of Clothing Shopping Value and the Classification of Consumer group by Shopping Values
Hae Sook Kwon DOI: AbstractThe main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type.` Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was ``pursuing pleasure`` and the least important one was ``convenience`` regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure. Key WordsClothing shopping value, pleasure shopping value, Leisure shopping value, plan shopping value, convenience shopping value |
Expression of Fashion Illustration on the Costume of the Movie GenreKyung Ae Kang , Eui Jung Lee 9(6) 141-159, 2005
TitleExpression of Fashion Illustration on the Costume of the Movie Genre
Kyung Ae Kang , Eui Jung Lee DOI: AbstractTargeting a film that is the medium of having powerful influence upon the masses, the present study examined about a role and characteristics in the movie costume, and a role of costume designers, which are shown in process of being changed the film costume. There are many designers who were in charge of the film costume, but the present study examined centering on designers who participated aiming to create the image of a character from the stage of manufacturing a movie. It presented and analyzed visual materials by dividing four genres such as a historical drama movie, a horror movie, a fantasy movie, and a modern-play movie, and by selecting a typical work. A Historical drama movie needs to be investigated costume by the historical background in a movie, but inside it was shown clothes that were elaborately reproduced and newly created. A horror movie plays a role of medium that reflects the human society and the internal mentality of a human being along with the attribute of entertainment. As a genre that requires much costume, make-up and special effect aiming at dramatic effect, a role of film costume possesses great weight. As a fantasy movie is a field based on ``fiction`` of a writer who creates a work, it is a field that requires creativity of a costume designer most. As a modern-play movie is what reproduces reality, it best reflects the phases of that time, and is the field that is influenced by costume or fashion trend. Costume needs to be designed in a bid to allow spectators to be inspired the wholly united and harmonious mood with leading a story of a movie, and the individual image. Key WordsMovie Costume, Movie Genre, Movie Costume Designer, Fashion Illustaration |
A Study on the Brand Characteristics According to Trends in the Children`s Apparel MarketGyung Hee Han 9(6) 160-174, 2005
TitleA Study on the Brand Characteristics According to Trends in the Children`s Apparel Market
Gyung Hee Han DOI: AbstractDespite the decrease in the number of children due to low birth rate, the domestic children`s apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children`s apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children`s apparel brands in the 21st century based on the current state of the domestic children`s apparel market and, based on the findings, forecasted the future trend of children`s apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children`s apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children`s apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children`s apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children`s apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers` consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors` market, etc. In this situation, future trends of children`s apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children`s apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children`s apparel market with the concept of adults` apparel and, as a result, children`s apparel is merely adults` apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children`s apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults` apparel and children`s apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers` diverse needs should be satisfied, and cross-coordination Key WordsFashion industry, children`s apparel market, taste, quality price |
